In the business world it is important to have 'links'. Although this might sound like the catalyst for corruption, the fact of the matter is that once a business owner finds himself around persons with the particular resources that his company requires to grown, he will be set for life.
When we establish a network we move out of our comfort zones and step in to an unfamiliar teritory but before doing this we must be willing to take the risk. The risk might not be financial but by the mere fact that you are putting your company name out there you have to decide whether or not you are up for the competition or if you are ready for the volume of business you are about to receive.
In my view, the gains of a strong business network ensures that a business strives; all the owner has to do it step up to the plate and mingle a bit.
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